Marketing Toolkit

Community Resources


Use the USA Swimming marketing toolkit to show your community why kids should join swimming! This toolkit provides downloadable materials for members to customize and use on their own.

Marketing Toolkit

U.S. Olympic Team Trials

Download bumper stickers, car decals, car magnets, lawn signs and social media graphics.

  • Press Release for Swimmers Attending a Meet (PDF | Word)
  • Press Release for Teams Hosting a Meet (PDF | Word)
  • Sample Letter to Parents (PDF | Word)
  • USA Swimming Benefits List for Parents (PDF | Word)
  • Talking Points for Gaining Access to a New Facility (PDF | Word)

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